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Ellsoft was formed in April 2004 from the software group of Energy Link Ltd. The parent company was founded in 1996 to meet the needs of energy traders facing increased risk in the deregulating New Zealand electricity market. Today, after years of steady growth, Energy Link is:
  • A respected independent provider of forecasting, modelling and consulting services
  • A provider of professional training services to deregulated electricity markets
Ellsoft is a developer of risk management and market simulation software for electricity traders. Our software has been used successfully by the New Zealand Government, state-owned enterprises, electricity market organisations and major New Zealand and Singapore generators. The company operates with eight permanent employees from offices in Dunedin, New Zealand. Our particular strengths as software developers are:
  • Advanced computational modelling
  • Deep understanding of deregulated electricity markets
  • Flexible and responsive development and support.
Ellsoft systems are used by:
  • State and privately owned generators in New Zealand and Singapore.
  • Power industry consultants
  • Regulatory bodies

Ellsoft’s business vision is to leverage the strong backbone of experience gained in New Zealand’s deregulated electricity market and our world-class software simulation and modelling expertise. We will build on the reputation of our products and services and continue delivering quality advice and reliable solutions to all our clients with integrity, and professionalism.

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